AUTISM AWARENESS ON TIKTOK: IMPACT ON YOUTH PERCEPTIONS

Nur Danisa Humaira  A Dzulkifli; Madihah Humaira Masharudean; Aisya Humayrah  Mohd Ihsan; Nur Ifatul Izzara Mahamad; Mohamad Hafifi Jamri; Ferry Kurnia Rizkiyansyah

doi:10.62771/pk.v1i2.12

Penulis

Nur Danisa Humaira A Dzulkifli Faculty of Communication and Media Studies, Universiti Teknologi MARA (UiTM), Melaka Branch, 78000 Alor Gajah, Melaka, Malaysia, Malaysia
Madihah Humaira Masharudean Faculty of Communication and Media Studies, Universiti Teknologi MARA (UiTM), Melaka Branch, 78000 Alor Gajah, Melaka, Malaysia, Malaysia
Aisya Humayrah Mohd Ihsan Faculty of Communication and Media Studies, Universiti Teknologi MARA (UiTM), Melaka Branch, 78000 Alor Gajah, Melaka, Malaysia, Malaysia
Nur Ifatul Izzara Mahamad Faculty of Communication and Media Studies, Universiti Teknologi MARA (UiTM), Melaka Branch, 78000 Alor Gajah, Melaka, Malaysia, Malaysia
Mohamad Hafifi Jamri Faculty of Communication and Media Studies, Universiti Teknologi MARA (UiTM), Melaka, Malaysia
Ferry Kurnia Rizkiyansyah Universitas Padjadjaran, Indonesia

DOI:

https://doi.org/10.62771/pk.v1i2.12

Kata Kunci:

autism spectrum disorder (ASD), TikTok, awareness, perception, youth

Abstrak

Autism spectrum disorders (ASD) comprise a wide range of conditions characterised by varying degrees of challenges with social interaction and communication. Meanwhile, TikTok is a social media platform that allows users to share short videos. The purpose of this study is to measure the level of youth’s awareness towards autism spectrum disorder (ASD) on TikTok and to reduce stigma towards autism spectrum disorder (ASD) among youth. The study adopted magic bullet theory as the basis for developing its model. By using the quantitative method, a total of 408 respondents, comprising multi-ethnic Malaysian youth between the ages of 15 and 40 who have exposure to social media usage, participated through an online questionnaire distributed to them. Both convenience sampling and purposive sampling were integrated for data collection. Manual analysis was done to analyze the collected research data. The main findings of the study showed that exposure to autism awareness content on TikTok has emerged as a powerful catalyst in transforming youths’ attitudes toward autism. Overall, this study revealed that TikTok could be used as an effective tool to spread awareness and change the stigma or negative perception of youth towards ASD issues.

Referensi

Aragon-Guevara, D., Castle, G., Sheridan, E., & Vivanti, G. (2023). The Reach and Accuracy of Information on Autism on TikTok. Journal of Autism and Developmental Disorders. https://doi.org/10.1007/s10803-023-06084-6

Borg, W. R., & Gall, M. D. (1984). Educational research: An introduction. British Journal of Educational Studies, 32(3).

Borg, W. R., & Gall, M. D. (1989). Educational research. An introduction (5th ed.). White Plains, NY: Longman.

Commision Factory. (2021). https://www.commissionfactory.com/my

Cook, A., Ogden, J., & Winstone, N. (2020). The effect of school exposure and personal contact on attitudes towards bullying and autism in schools: A cohort study with a control group. Autism, 24(8), 136236132093708. https://doi.org/10.1177/1362361320937088

Etikan, I., Musa, S. A., & Alkassim, R. S. (2016). Comparison of Convenience Sampling and Purposive Sampling. American Journal of Theoretical and Applied Statistics, 5(1), 1–4. https://doi.org/10.11648/j.ajtas.20160501.11

Franz, L., Goodwin, C. D., Rieder, A., Matheis, M., & Damiano, D. L. (2022). Early intervention for very young children with or at high likelihood for autism spectrum disorder: An overview of reviews. Developmental Medicine & Child Neurology, 64(9), 1063–1076. https://doi.org/10.1111/dmcn.15258

Karaolis, O. (2023). Not Just a Toy: Puppets for Autistic Teenagers. Youth, 3(4), 1174–1182. https://doi.org/10.3390/youth3040074

Lo Tern Chern. (2022, July 27). Police investigating alleged abuse of autistic girl by teacher. The Star. https://www.thestar.com.my/news/nation/2022/07/ 27/police-investigating-alleged-abuse-of-autistic-girl-by-teacher

Miltsov, A. (2022). Researching TikTok: Themes, methods, and future directions. A. Quan-Haase & L. Sloan. The SAGE handbook of social media research methods, 664-676.

Prof Dr Azyyati Mohd Suhaimi. (2023, February 22). Need for affordable autistic childcare services. Thesun.my. https://thesun.my/opinion_news/need-for-affordab le-autistic-childcare-services-EB10667399

Rahi, S. (2017). Research Design and Methods: A Systematic Review of Research Paradigms Sampling issues and Instruments Development. International Journal of Economic and Management Sciences, 6, Article No. 403.

Ventola, C. L. (2019). Social Media and Health Care Professionals: Benefits, Risks, and Best Practices. Pharmacy and Therapeutics, 39(7), 491–520. NCBI. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4 103576/

World Health Organization. (2023, November 15). Autism. Www.who.int. https://www.who.int/news-room/fact-sheets/detail/autism-spectrum-disorders?gad_source=1&gclid=CjwKCAjwrvyxBhAbEiwAEg_Kgg6_ qXyAFD0LIt483-TojCLijI9VxxWWur HRNwHKgA_8hPDLE8YvtxoCiN8QAvD_BwE0kumulatif,10%2F6%2F2023).